You were sitting in the school cafeteria yesterday, and a young manfrom your marketing class, whom you don’t know well, asked if hecould sit down. He then started telling you about this very cool newGoogle app, “WordLens,” that allows you to translate signs into differentlanguages in real time using the camera on your smartphone. Althoughyou recognize the merit in the product, you later find out that he worksfor Google. Do you believe his action constitutes an ethical IMCstrategy? How will it affect your attitude toward Google and thepotential that you will purchase the product?
You were sitting in the school cafeteria yesterday, and a young manfrom your marketing class, whom you don’t know well, asked if hecould sit down. He then started telling you about this very cool newGoogle app, “WordLens,” that allows you to translate signs into differentlanguages in real time using the camera on your smartphone. Althoughyou recognize the merit in the product, you later find out that he worksfor Google. Do you believe his action constitutes an ethical IMCstrategy? How will it affect your attitude toward Google and thepotential that you will purchase the product?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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| You were sitting in the school cafeteria yesterday, and a young man from your marketing class, whom you don’t know well, asked if he could sit down. He then started telling you about this very cool new Google app, “WordLens,” that allows you to translate signs into different languages in real time using the camera on your smartphone. Although you recognize the merit in the product, you later find out that he works for Google. Do you believe his action constitutes an ethical IMC strategy? How will it affect your attitude toward Google and the potential that you will purchase the product? |
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