Suppose a snack company introduces a new product called SumSeedssunflower seeds with energy boosters Page 562like caffeine, taurine,lysine, and ginseng. How would you expect this product’s IMC programto differ from that for regular sunflower seeds sold as snacks?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 2DYMP
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Suppose a snack company introduces a new product called SumSeeds
sunflower seeds with energy boosters Page 562like caffeine, taurine,
lysine, and ginseng. How would you expect this product’s IMC program
to differ from that for regular sunflower seeds sold as snacks?
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing