W hat role does strategic collaboration with channel partners and third-party vendors play in maximizing the impact of sales promotion initiatives ?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 14DRQ
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W hat role does strategic collaboration with channel partners and third-party vendors play in maximizing the impact of sales promotion initiatives ?
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing