Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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White Eagle Country Club attracts customers who like to golf, swim, and eat out, so it emphasizes those features to prospective members. This illustrates________ segmentation.
a. income
b. geographic
c. educational
d. gender
e. behavioral
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