Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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3 multiple choice questions please select a b or c thanks :)
Which of the following is a core principle espoused in the Deloitte report calling for a new business paradigm to address climate change?
Competitive market forces will be sufficient in ultimately assuring that global sustainability goals are achieved.
The scope actions needed to ensure a sustainable environment will require that companies within an industry collaborate with one another.
Real change in busniess practices will only come via government regulation.
Which of the following statements best reflects a firm at the most evolved stage of corporate sustainability?
"Our goal is to reduce our company's environmental footprints."
"Sustainability principles are considered in all our corporate decisions."
"Our commitment to sustainability will be driven by financial considerations."
The concept of "use services" in the context of sustainability refers to
allowing consumers to derive the benefits of use without the need to buy the product (e.g., product rentals)
substituting technology for tangible products (e.g. automatic bill paying vs. writing checks)
encouraging company employees to engage in volunteerism in their communities.
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