Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Identify the objectives pursued by five of these websites. The topics of interest include e-commerce, portals, content aggregation, and website creation and management?
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- How has Digital Media influenced (or changed) the field of e-commerce? Include a historical (before and after the digital media) and global perspective (include discussion of the US and at least two additional countries).arrow_forwardExplain the importance of Search Channels like Google, Bing, Amazon in digital marketing. Explain the importance of Social media channels like Meta, Instagram, Twitter and Tiktok in digital marketing.arrow_forwardIdentify and briefly describe the five elements that have helped business-to-consumer (B2C) internet commerce grow.arrow_forward
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