41 Which of the following statements is TRUE of qualitative research?O Findings from qualitative data are projectable to the population as a whole, informing a marketing manager's finalstrategic decision.O Qualitative study designs are typically informed/influenced by findings from quantitative research.O With a qualitative study, detailed, rich data is usually collected by asking general, open-ended questions.O Conducting a qualitative study prevents researchers from probing more deeply into areas such as subconscious,psychological consumer motivations.O Samples for qualitative studies are large and do not require participants to be screened based on important attributes.

Qualitative research is a valuable approach used in various fields to gain in-depth insights and…

Answered: Which of the following statements is…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Qualitative research is often exploratory and has all of the following characteristics excepta) It is typically used when a great deal is already known about the topic of interestb) It relies on the collection of nonnumerical data such as words and picturesc) It is used to generate hypotheses and develop theories about phenomena in theworldd) It uses the inductive scientific method
Which of the following statements is true? Experiments are not used in marketing Conclusive research findings are tentative A good research design will ensure that the marketing research project is conducted effectively and efficiently Surveys have no place in good marketing research
Which of the following is NOT done by marketing research? Specifying the information needed to address a marketing issue Managing the data collection process Analyzing and interpreting the collected data Presenting the results to management All of the above are done by marketing research
Using hypotheses is important when framing a marketing research study for all the following reasons, except... provides some insight into what people believe would remedy a problem provides clear direction to the research makes the research relevant and more likely to drive business decisions encourages the use of advanced data analytics reflects some of the current thinking within an organization When designing a research study, a decision whether to use qualitative or quantitative research must be made. In general, qualitative research is preferred when... not much is known about the topic and the project is somewhat exploratory the research project is being conducted by a student team there is only a small research budget little time is available before a major business decision must be made managers are uncomfortable with quantitative research methods and analysis tools When making a research…
Which step is considered crucial to the marketing research process because it identifies the questions that must be answered? a. Setting objectives and research needs b. Designing the research project c. Collecting data d. Analyzing and interpreting the data e. Developing and implementing the action plan
Which of the following might be a good reason NOT to conduct marketing research? There is insufficient time to conduct research There is no budget allocated for research The decision making data already exists Internal stakeholders cannot agree on the purpose and scope of the research All of these are reasons not to conduct marketing research
Think of individual interviews as a way to do market research. Which of the following statements are NOT true about individual interviews? (Select all answers which apply.) Group of answer choices Individual interviews have to be conducted in the individual's home in order to be valid. There is no need to worry about the individual being wrongly influenced by other participants during the interview. The interviewer can ask in-depth questions and present visual aids and have their undivided attention when they answer. An individual can test a product under the guidance of the research in order to give further feedback about how a product works. Individuals don't cost as much and you can learn just as much with 3 interviews as you can with an entire focus group.
true or false There are 5 types of research based on objectives Qualitative type of research uses the scientific approach Mixed methods research uses triangulation approach
Which of the following is of least concern to a qualitative researcher?a) Validityb) Trustworthinessc) Understandingd) Generalizability
n class we discussed qualitative and quantitative market research. Which of the following are examples of qualitative market research? Remember, in market research we are talking directly with people who have or might purchase our product. (Select all answers which apply.) Group of answer choices A phone survey. Going into someone's home and having them show you where they use your product while discussing what they use it for. A focus group. Analyzing data from the company's data vault. Reading books about the market in a library.
1) A type of Informal or Preliminary Research Techniques: A. Content analysis B. Key contacts C. Survey research D. Experimental research 2) Personal events include: A. Leisure B. Sports C. Anniversaries D. Recreation 3) Which one of the following is part of the Crisis Lifecycle? A. Stimulation B. Reputation C. Detection D. Segmentation 4) PEST technique of analyzing the environment cover four categories, all of the following are part of it except: A. Political B. Social C. Technological D. Ecological
Whice best describes a "beta error" in business research? Group of answer choices a. Concluding something is not significant (Accepting Ho) when in fact it is not. b. Concluding something is not significant (Accepting Ho) when in fact it is. c. Concluding something is significant (Rejecting Ho) when in fact it is not. d. Concluding something is significant (Rejecting Ho) when in fact it is. e. A beta error is not possible in business research

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