Types of service setting services can be classified in terms of two dimensions : • The extent to which customers/employees are present during service delivery and • The degree of complexity associated with service consumption. ●

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 2C
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Describe in details Types of service setting and its impact level on consumers
Types of service setting
services can be classified in terms of two dimensions :
• The extent to which customers/employees are present during
service delivery and
• The degree of complexity associated with service
consumption.
●
Transcribed Image Text:Types of service setting services can be classified in terms of two dimensions : • The extent to which customers/employees are present during service delivery and • The degree of complexity associated with service consumption. ●
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