Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Are international strategies always just a special case of diversification strategies that a firm might pursue? What, if anything, is different about international strategies and diversification strategies?
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- As a student, what is international business to you? Are you interested in intellectual property, foreign asset, and political favor?arrow_forwardMultinational enterprises do not formulate worldwide strategies but rather regional What does this statement mean and how does it help us better understand international business?arrow_forwarda model to help managers look at advantages international markets may have in terms of issues such as local demand, factors of production, related supposed industries and firm/strategy/structure/rivalry factors is called?arrow_forward
- Write an essay in which:You define what an international or global company is. Indicate the advantages and disadvantages of developing business on a global level.arrow_forwardIf international expansion is the most important strategic trend of the twenty-first century, should every organisation, even the smallest, develop international strategies? If so, what strategies might be adopted by (a) a mediumsized engineering company based primarily in one part of the world, such as Europe, and (b) a major grocery retailer whose sales are mainly in one country?arrow_forwardOne of the main reasons for organisations to expand internationally is to increase sales and profit. Besides the reasons above, what are other additional benefits that a company will gain from entering the global market.arrow_forward
- With the increased gloabls interactions comes the growth of international trade, ideas, and culture. With reference to this statement critically analyze the challenges of globalisation that indonesia will have to face from a strategic point of viewarrow_forwardWhat are some examples of companies that use a glocalization strategy?arrow_forwardHow do companies benefit from forming internationaljoint ventures and strategic alliances?arrow_forward
- 1- Explain What and Why the CULTURE is important in international Business. 2- Where have you seen this applied by your favorite brand or company? explain where.arrow_forwardHow can a decision maker identify strategic factors in a corporation’s external international environment?arrow_forwardDo you agree or disagree that there's a need for diversification and expansion of activities to international business? Why?arrow_forward
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