Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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What is the most likely result if salespeople don’t keep information up-to-date in CRM systems?
- Time saved will maximize their individual and collective abilities to work qualified leads and close sales.
- Erosion of information quality will shift perceptions from technology as a tool to technology as management surveillance.
- The greater sense of autonomy will facilitate greater buy-in toward the use of technology.
- Increased bandwidth will enable a greater appreciation for the customer perspective.
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Introduction
Customer is a person who takes part in the exchange with the company. Each customer will have different amount of profitability for the company.
It is best for the company to keep the most profitable customers for increase the profitability and keep unprofitable customers for the competitors. CRM helps in this task.
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