Think of 3 products (different from your group product) Make a table answering these key points. * which segments to targeting. how many products to offer. * which products to offer in which segments.
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Answer the following:
(Note the group's product is beauty soap. All products must be different and must be in lined to different segments to marketing, example Demographic Segmentation, Geographic Segmentation, and Technographic Segmentation)
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Solved in 4 steps
- 1. Market segmentation of beauty product in marketing. 2. Market targeting of beauty product in marketing.8. Which product will most likely to sell through a customized marketing program? Chocolate bar digital camera. heart pacemakerWhich marketing philosophy focuses more on the manufacturer and not the customer? Question 8 options: a) Production orientation b) Demand Orientation c) Market Orientation d) Societal Marketing Orientation
- Q2: What is market segmentation and what does it mean to proflie the target audience?give thorough analysis please with scholar academic source in answering the following questions in relation to the product Use the jergens lotion as the product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body lotion/moisturizer 1. What segmentation, targett and position to market jergens lotion as the product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body 2. What Marketing strategies are use in relating to the he product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body? 3. What tactics is use in pricing in compare to similar products?Discuss a portfolio/ segmentation matrix such as Krajic to appraise the characteristics of the products suitable for each segment.- What are the characteristics?- Establish criteria to compare the characteristics (4 Quadrants)?- Develop criteria to compare? (Referenced Criteria)
- 1) In details explain who is dutch lady UHL full cream milk target market. 2) How does the price of the product compare to the prices of the similar products like nedo and Alasika milk in the category? 3) What consumer need dutch lady milk satisfy4. Would it make sense to segment product geographically? Why or why not?What is a market? What are the requirements for amarket?
- Attributes Importance Alternative brands Weight (e) A B CScreen size 0.2 4 6 2Price 0.5 6 3 7Operating system 0.1 5 5 4Apps available 0.2 4 6 7 1. Calculate the scores for brands B and C. Which brand would this consumer likely choose? 2. Which brand is this consumer least likely to purchase?Discuss two ways the marketer of this brand can enhanceconsumer attitudes toward purchasing its brand.Product: Apple HomeLife Conduct a segment analysis and identify the primary target market that your company with create the marketing strategies for. 1) Look for all possible customer segments and exclude those that are not identifiable as a potential customer. Describe and or explain all the applicable segment variables with a brief analysis including why the segment is relevant. Demographics (age, gender, income, family lifecycle, education, religion, geographic, etc, etc, etc) Psychographics (e.g. attitude, mindset) Behaviors (e.g. purchase behaviors) Be sure to include ALL segment variables (ie prospects) that are relevant to your product. Do not select or describe your target market here. 2) Primary Target Market Description (multi-segment) Select a combination of segment variables to describe your primary target market. This target market will serve as the focus for your marketing strategies. Include reasons for selecting the target market you identified: why attractive and…What is the term used to describe the ways consumers may be grouped based on differences in their purchasing behaviors? Question 4 options: 1) Core customer identification 2) Market segmentation 3) Purchase group focus 4) Consumer analysis