Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Explain the following demographic variables that are used in segmentation: Gender, income, generation
Expert Solution
Step 1
The process of dividing the potential buyers of a product into different categories on the basis of certain characteristics is called Market Segmentation. The demographic variables are explained below.
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