There are several ways to assess the effectiveness of an e-commerce site. Which one of these is NOT one of those ways? a.Calculate the conversion rate, the percentage of website visitors who actually make a purchase. b.Benchmark the site against the web site of the closest competitor. c.Measure number of unique visitors to the site. d.Track engagement or how much time visitors spend on the site and which pages they visit. e.Measure the click-through-rate (CTR), the percentage of users who click on an ad.

Which of the following defines an Account as one of the Customer Relationship Management key players the most?  An individual or organization with an interest in what a business is selling. A qualified prospect who has a high probability of becoming a customer. Companies (or households for B2C) with whom a company has business relations. A company’s representative responsible for purchasing a product.

What is the most likely result if salespeople don’t keep information up-to-date in CRM systems?  Time saved will maximize their individual and collective abilities to work qualified leads and close sales. Erosion of information quality will shift perceptions from technology as a tool to technology as management surveillance. The greater sense of autonomy will facilitate greater buy-in toward the use of technology. Increased bandwidth will enable a greater appreciation for the customer perspective.

None

What new features or enhancements have been added to StuffDOT recently?

Dreamgirls is a well-known San Diego women's apparel store. The owners of the store want the store to go global; hence, they have created a website. In this scenario, doing business online______ a. makes it difficult for Dreamgirls to access customers through the internet b. stops Dreamgirls from selling products in its physical stores c. frees Dreamgirls from old brick-and-mortar rules, regulations, and habits d. immediately puts Dreamgirls in the international marketplace.

10. Visitors who are motivated to buy, but are looking for more information before they make a purchase is called .A. Browsers b. Buyers C. Shoppers D. Simplifiers

1. Marketing automation is the practice of A. allowing machine learning and artificial intelligence systems to create the content of marketing communications B. systematically personalizing marketing communications across a variety of targets based on pre-set rules or actions C. outsourcing major marketing decisions and execution to agencies D. allocating marketing expenditures based on automated systems   2. A measure of the percentage of individuals who make a purchase after visiting the landing page of an online retailer A. conversion rate B. click- through rate C. impressions D. call-to-action