There are several ways to assess the effectiveness of an e-commerce site. Which one of these is NOT one of those ways? a.Calculate the conversion rate, the percentage of website visitors who actually make a purchase. b.Benchmark the site against the web site of the closest competitor. c.Measure number of unique visitors to the site. d.Track engagement or how much time visitors spend on the site and which pages they visit. e.Measure the click-through-rate (CTR), the percentage of users who click on an ad.
There are several ways to assess the effectiveness of an e-commerce site. Which one of these is NOT one of those ways? a.Calculate the conversion rate, the percentage of website visitors who actually make a purchase. b.Benchmark the site against the web site of the closest competitor. c.Measure number of unique visitors to the site. d.Track engagement or how much time visitors spend on the site and which pages they visit. e.Measure the click-through-rate (CTR), the percentage of users who click on an ad.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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There are several ways to assess the effectiveness of an e-commerce site. Which one of these is NOT one of those ways?
a.Calculate the conversion rate, the percentage of website visitors who actually make a purchase.
b.Benchmark the site against the web site of the closest competitor.
c.Measure number of unique visitors to the site.
d.Track engagement or how much time visitors spend on the site and which pages they visit.
e.Measure the click-through-rate (CTR), the percentage of users who click on an ad.
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