The use of online advertising in the second wave of electronic commerce was significantly different than in the first wave. In a paragraph or two, briefly describe this change. I find that there are many difference between the first and second wave. How do I make them flow together as a paragraph or two without sounding "this...that... this... that..."?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter17: Advertising And Public Relations
Section17.2: The Rise Of Native Advertising
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The use of online advertising in the second wave of electronic commerce was significantly different than in the first wave. In a paragraph or two, briefly describe this change.

I find that there are many difference between the first and second wave. How do I make them flow together as a paragraph or two without sounding "this...that... this... that..."?

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