Answered: Marketing communication plays an…

Business

Marketing

Marketing communication plays an important role in consumer’s buying behavior.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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Concept explainers

Strategies in Marketing

Marketing strategies are long-term plans formulated to achieve business objectives and marketing goals. For a business to be successful, it should have a proper marketing plan to showcase its products and services to its target customers.

Question

a) Marketing communication plays an important role in consumer’s buying behavior. Formulating the communications to achieve the desired response will require solving the problems in designing the communications. Explain, the problems that should be considered while designing a communication for a services firm?

b) “Social media creates communities, not markets.” Reflect on the statement giving suitable examples.

Study of individuals, groups, behavior of purchasers, usage of goods and services, and buying behavior. Consumer behavior covers the major part of consumers' psychology, motives, and intentions in purchasing and using or consuming products and services.

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