Please get to me soon. Which of the following statements about personal selling is correct?.....A. Salespeople are often the only direct contact with a customer.B. Personal selling is the nonpersonal arm of the promotional mix.O C. Salespeople represent the company to customers, but they do not represent customers to the company.D. Personal selling is a fairly new profession.E. The role of personal selling is very consistent from company to company.O O O O

Personal selling is when a salesperson meets a potential buyer face to face with the aim of selling…

Answered: Which of the following statements about…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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12- Why the salesperson must be skilled at listening and understanding responses of a prospect? a. To access prospects needs b. To gain background information c. To assess the prospect d. To present the product
Which of the following statements is true about sales people? a. Sales people are not part of management b. The salespeople have direct link to the customer c. Sales people frame marketing concept d. Personal selling is usually less expensive than advertising
Which one of the following options is not an objective of Personal selling? a. Preparing good presentations b. Know how to deal with buyer c. Distinguish the various phases of the selling process. d. Calling the prospects via telephone
The use of satisfied customers to convince the other buyer about the effectiveness of the salesperson’s product is known as ________. a. Word of mouth b. Demonstration c. Trial orders d. Guarantees
Which of the following statements describes personal selling? a. It does not focus on customer loyalty. b. It does not focus on creating a long-term relationship with the buyer. c. It is increasingly dependent on the internet. d. It focuses on creating a win-lose outcome with the buyer.
Ahmed direct customers are medicine wholesalers. He also calls on doctors to persuade them to prescribe the products. This is also indirect selling. Ahmed should work low-profile. O a. New business selling O b. Missionary selling O c. Trade selling o d. Technical selling
Which of the following do customers expect from salespeople? a. To apply the practices of traditional selling when interacting with them b. To ask them for referrals c. To avoid having critical encounters with them d. To use cold canvassing for customer prospecting
Which of the following is one of the reasons that personal selling can be more effective than advertising in a complex selling situation?Single choice. a.Personal selling is cheaper on a per contact basis. b. Personal selling can probe customers to learn more about their needs. c. Personal selling can reach more customers within a given time period. d. Personal selling can deal with inelastic demand.
A key activity that a sales manager might do in a typical month is making sales calls with a salesperson. The main reason for this is to: a. Use joint sales calls as a training and coaching tool b. Look for a reason to fire the salesperson. c. Observe how the salesperson manages expense account d. Establish the sales manager as the account lead
Which one of the following options is not an objective of Personal selling? a. Preparing good presentations b. Calling the prospects via telephone c. Distinguish the various phase of selling process. d. Know how to deal with buyer Clear my choice
Salespeople who conduct business from their offices through telephones and visiting to customers site are identified as a. Missionaries O b. Team selling O c. Outside sales force O d. Inside sales force
Which of the following are legitimate reasons for manufacturing businesses to consider selling through manufacturer representatives rather than deploying their own sales force? a. Manufacturing reps typically reduce the firm’s selling costs because they work on a straight commission basis and don't receive company benefits (like retirement and health plans). b. Maintaining a national sales force is often too expensive for the coverage needed. c. Manufacturing reps are typically seasoned professional salespeople with excellent knowledge of the products they sell and the sales territory they cover. d. All of the above.

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