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Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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In our daily lives, we are surrounded by persuasive messages: advertisements, political campaigns, business requests, public service announcements. . . the list goes on and on. Why? Because persuasion (when used appropriately) is an effective tool to compel people to act. Describe a time when a persuasive message prompted action on your part. What specific aspects of the message prompted your action?
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