How would your approach to buying a computer differ from yourparents’ approach? What about buying an outfit to wear to a party? Howcan firms use their knowledge of different age or generational cohortsto market their products and services better?
How would your approach to buying a computer differ from yourparents’ approach? What about buying an outfit to wear to a party? Howcan firms use their knowledge of different age or generational cohortsto market their products and services better?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How would your approach to buying a computer differ from your parents’ approach? What about buying an outfit to wear to a party? How can firms use their knowledge of different age or generational cohorts to market their products and services better? |
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