Flora Co wishes to find out how the outcome would change if the estimates for revenue relating to the expansion into home delivery service were different than originally forecast. Which of the following methods would be suitable for Flora Co to use in this evaluation? O Sensitivity analysis O Market research O Variance analysis O Focus groups

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter9: Decision Making Under Uncertainty
Section: Chapter Questions
Problem 46P
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Quarter 2
Flora Co intends to expand the business to include a home delivery service. The delivery van is expected to
cost $20,000 and the business has a 60% chance of the new delivery service being successful.
The following decision tree has been produced to represent this decision. The final profit figures in the
decision tree are based upon whether demand is good or poor for the new delivery service.
Expand
Cost of van
($20,000)
Key
D
Don't
expand
Decision
Outcome
Success 0.6
Failure 0.4
A
B
Good 0.7
Poor 0.3
Good 0.2
Poor 0.8
$600,000
$100,000
$10,000
$8,000
$0
Transcribed Image Text:Quarter 2 Flora Co intends to expand the business to include a home delivery service. The delivery van is expected to cost $20,000 and the business has a 60% chance of the new delivery service being successful. The following decision tree has been produced to represent this decision. The final profit figures in the decision tree are based upon whether demand is good or poor for the new delivery service. Expand Cost of van ($20,000) Key D Don't expand Decision Outcome Success 0.6 Failure 0.4 A B Good 0.7 Poor 0.3 Good 0.2 Poor 0.8 $600,000 $100,000 $10,000 $8,000 $0
Flora Co wishes to find out how the outcome would change if the estimates for
revenue relating to the expansion into home delivery service were different than
originally forecast.
Which of the following methods would be suitable for Flora Co to use in this
evaluation?
O Sensitivity analysis
O Market research
O Variance analysis
O Focus groups
Transcribed Image Text:Flora Co wishes to find out how the outcome would change if the estimates for revenue relating to the expansion into home delivery service were different than originally forecast. Which of the following methods would be suitable for Flora Co to use in this evaluation? O Sensitivity analysis O Market research O Variance analysis O Focus groups
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