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- The positioning in the Introduction stage of a retail life cycle is ___________________. a. Broad market b. Special need c. Concept innovation d. Niche17- The trend in retailing that the retailer tries to be competitive in the market other than the price is _______________. a. Consumer growth b. Differentiation c. Niche marketing d. Multichannel integration7- The trend in retailing that the retailer tries to be competitive in the market other than the price is _______________. a. Niche marketing b. Differentiation c. Consumer growth d. Multichannel integration
- 40- The mature retailers belong to which phase of the wheel of retailing? a. Trading-up phase b. Entry phase c. Selling phase d. Vulnerability phaseWhat would be the meaning of each of the 4 V's for IKEAS's store Like implications of low volume compared to high volume.PLEASE DO IT ASAP, DON'T COPY FROM CHEGG
- What products are currently marketed web-only that, inyour opinion, should remain web-only versus those thatshould consider establishing a (permanent, pop-up)physical storeb) Explain, using at least two examples, how does a consumer ‘primary activity’ enable a retailer to bring the ‘store to the shopper’?2- Retailing includes all the activities in selling goods and services to final consumers for _____________. a. Business use b. Non personal use c. Commercial use d. Non business use
- How does the “Long Tail” affect the retailers? Evaluate from different perspectives (marketing, stock management, competition etc.) Please Make CommentsWhich one not create the value? A-price B-product C-distribution D-promotionWhat is the difference between directs and stores? Give an example of each.