i. It is said that "Modern marketing calls for more than developing a good product, pricing it attractively, and making it accessible." Briefly explain the factors changing the aspect of today's marketing communications with relevant examples. ii. "Marketing may be defined as the delivery of a standard of living. The size of marketing task continually becomes greater as the standard of living rises." Define how price act as an agent for economic development as it affects the level standard of the society.

i. It is said that "Modern marketing calls for more than developing a good product, pricing it attractively, and making it accessible." Briefly explain the factors changing the aspect of today's marketing communications with relevant examples. ii. "Marketing may be defined as the delivery of a standard of living. The size of marketing task continually becomes greater as the standard of living rises." Define how price act as an agent for economic development as it affects the level standard of the society.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter13: Services Marketing

Section: Chapter Questions

Problem 3DYMP

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