A6 Question 2Marketing Mox consists of the 4 P's. One of those P's is Promotion. A particular promotion mox tool is the company's most expensive promoton tool1. Identify that promotion mix tool.2. Define it. Question 3The correct implementation of new product development process helps minimize the risk of product failure. Microsoft spent $100 million or more, onmarketing, to introduce its Bing search engine1. Identify the stage of the new product development process.2. Define the stage

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Answered: uestion 2 Marketing Mox consists of the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

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as a marketing/ sales person. What brand of car its features will you recommend to a customerrecommend (3) features
Very simple answer needed and no word limitations. Question 2) The Brompton brand of folding bike is very successful. However there is a newly establish brand called CHEDECH. How would the bike buyers who are interested in cycling respond to this new choice of an almost lookalike folding bike.
116) What is not a Pre-service activity? a) Advertising and promotion b) Billing c) Identification of target population d) Provision of parking facilities
Circle the correct answer 1. What builds the image of the product in the minds of consumers? A.Price. B. The product itself. C. Trade name D.After sales services.
Direction Multiple Choice 1. This refers to measure of how well customer expectation from a purchased product or service have been met a.Consumer goods b. Satisfaction c.Marketing d. Brand equity 2. This is the appreciation in a brand's value from the point of view of customers. a. Brand equity b. Satisfaction c.Marketing d. Consumer goods 3 These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another a. Brand equity b. Consumer goods c. Marketing d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a Durable b. Primary demand c. Marketing d. Consumer goods 5. This can used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used Once rendered to a customer, the service is completely…
is often considered to be the final part of the marketing mix and it requires careful business planning and management because it can be very expensive. * 9. Promotion Product Distribution Price
In personal selling, costs of promoting a product or service can be controlled by: Question 12 options: a) promoting undifferentiated sales messages toward prospective consumers. b) adjusting the size of the sales force in one-person increments. c) purchasing advertising and sales promotions in large amounts. d) promoting a product to both qualified and nonqualified prospects.
1. In markets that are small a(n) _______________ may nominate a general sales agent to act on their behalf for a commission Question options: Airline Importer Customer Freight Forwarder
15. This merchandise planning tool is a guide for a period not yet begun. It looks to the future and serves as a guide to help the buyer plan purchases in terms of dollars Group of answer choices -Assortment plan -Open-to-buy -Buying plan -Merchandise plan
Please Answer for attached questions. Thank you
1. What is sales revenue? How will you calculate it?

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uestion 2 Marketing Mox consists of the 4 P's. One of those P's is Promotion. A particular promotion mix tool is the company's most expensive promoton tool 1. Identify that promotion mix tool. 2. Define it.