Topic: Distribution and channel Old model: B2B, B2C, it means the producer sell to retailers and the retailers resales to customer. New Model: Direct to customer (DTC) Through the internet to sell product to customer directly. In the new model, is it true that relationship and partnership are important or not compare with old model?

Topic: Distribution and channel Old model: B2B, B2C, it means the producer sell to retailers and the retailers resales to customer. New Model: Direct to customer (DTC) Through the internet to sell product to customer directly. In the new model, is it true that relationship and partnership are important or not compare with old model?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter14: Marketing Channels And Supply Chain Management

Section: Chapter Questions

Problem 15DRQ

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