Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
The intangibility element of a service refers to the fact that it
a. has value that can only be determined by using subjective criteria.
b. can’t be held, seen, or touched before the purchase decision.
c. requires the ability to provide the service even in times of no demand.
d. can maintain or accumulate good will with customers.
e. can be objectively evaluated.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution
Trending nowThis is a popular solution!
Step by stepSolved in 2 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- CRM systems help businesses achieve which of the following business objectives? Automated accounting processes Enhanced customer intimacy Enhanced supplier intimacy Faster time to market with new products and servicesarrow_forwardWhich of the following is not a factor that determines how much you are able to charge for your product or service? Group of answer choices Your cost to provide the product or service Value or price your product or service creates for the customer Price that competitors charge for alternative products or services Season of the year or natural disasterarrow_forwardIndicate how services differ from goods. (Note that for this question, the words generally and often have been used in the choices below to acknowledge the fact that none of the statements is true under all circumstances). A. Services are generally intangible. B. Delivery and consumption of services often occur simultaneously. C. Service outputs often cannot be inventoried. D. All of the above.arrow_forward
- Which of the following is a retail selling expense for an aromatherapy shop like Sage? OElectricity. Mall rent. O Interest payment on a start-up loan. Office supplies. Salaries paid to its sales staffarrow_forwardUnlike community development and job training organizations, business attractions organizations exist primarily to help attract businesses to a city or region. True or False? A. True B. Falsearrow_forwardYou are working as a chief information officer in a mid-sized company. The chief executive officer of your company has decided to automate all the operational areas to enhance the operational efficiency of the business. In particular, the chief executive officer decided to implement enterprise resource planning. For this purpose, the chief executive officer has arranged a meeting with a consulting firm that specialises in implementing enterprise resource planning. The first instinct of the chief executive officer was to sign a contract with the consultant, but he decided to hold off until he had received your input. The chief executive officer wants your opinion on this issue. In particular, he asked you to write a memo presenting the issues and the risks associated with consultants. Your discussion should be based on the relevant interactive tutorial. Is there any impact of the recent pandemic on the behaviour of ERP consulting firms? Further, outline a set of procedures that could be…arrow_forward
- Not use Ai and chatgpt please.arrow_forwardService organizations display the following characteristics, except that: A. They create more jobs than do manufacturers. B. They employ more people than do manufacturing concerns. C. They carry larger inventories than do manufacturing concerns. D. They account for more than half of all goods and services produced.arrow_forwardPlease helparrow_forward
- Focus on core competencies within each function in a company A. often leads to sub optimization of the supply chain B. usually helps lower total costs for the company C. often improves customer service D. none of thesearrow_forwardWhich of the following is true of preferred customer perks? a. Giving away these perks is not particularly profitable for the company in the long run. b. The customers receiving these perks do not talk about them lest other customers get angry. c. The customers receiving these perks are disproportionately profitable for the company. d. Companies are usually quite indiscreet in providing these perks in order to attract more customers. _____ results from a cognitive comparison between a consumer's expectations and the consumer's actual performance perception. a. Disconfirmation b. Attribution c. Disintegration d. Consumer inertiaarrow_forwardWhich of the following is a key dimension of service quality? Multiple Choice honesty extroversion authenticity reliability intelligencearrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning