Losing a customer once means losing the entire stream of possible purchases that the customer would make over her/his lifetime." This statement specifically indicates loss in terms of O a. market sharo O b. customer lifetime value O c. market segment O d. profit

Losing a customer once means losing the entire stream of possible purchases that the customer would make over her/his lifetime." This statement specifically indicates loss in terms of O a. market sharo O b. customer lifetime value O c. market segment O d. profit

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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"Losing a customer once means losing the entire stream of possible purchases that the customer would make over her/his lifetime." This statement specifically indicates loss in terms of O a. market sharo O b. customer lifetime value O c. market segment O d. profit

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