Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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"Losing a customer once means losing the entire stream of possible purchases that the customer would make over her/his lifetime." This
statement specifically indicates loss in terms of
O a.
market sharo
O b.
customer lifetime value
O c. market segment
O d. profit
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