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The Greensboro Performing Arts Center (GPAC) has a total capacity of 8,500 seats: 2,300 center seats, 2,800 side seats, and 3,400 balcony seats. The budgeted and actual tickets sold for a Broadway musical show are as follows:
Ticket Price | Percentage Occupied | ||
---|---|---|---|
Budgeted Seats | Actual Seats | ||
Center | $ 80 | 80% | 85% |
Side | 70 | 70 | 75 |
Balcony | 60 | 75 | 65 |
The actual ticket prices were the same as those budgeted. Once a show has been booked, the total cost does not vary with the total attendance.
Required:
Compute the following for the show (each different seat section):
1. The budgeted and actual sales mix percentages for different types of seats.
2. The budgeted average contribution margin per seat. Assume the ticket price is also the contribution margin.
3-a. The total sales mix variance.
3-b. The total sales quantity variance.
4. The total sales volume variance.
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