Should a firm pursue differentiation in an industry where customers are very price-sensitive? Use real-life example(s) to illustrate your answers.

Explain why a product or service’s contribution (selling price minus variable cost) is an important element in developing a marketing strategy, giving examples to illustrate your answer.

WHAT ARE KEY COST COMPONENTS? THE MONETARY CONSEQUENCES OF THE MEANS TO CARRY OUT THE VALUE PROPOSITION

Yamini a home science graduate from a reputed college has recently done a cookery course. She wished to start her own venture with the goal to provide 'health food' at a reasonable price. She discussed her idea with her teacher (mentor) who encouraged her. After analyzing various options for starting her business venture, they shortlisted the option to sell ready-made and 'ready-to-make' vegetable shakes and sattu milkshakes. Then they both weighed the pros and cons of both the shortlisted options. 1. Name the function of management being discussed above and give any one of its characteristics. 2. Also briefly discuss any five limitations the function discussed in the case

You are the marketing director for a minor league baseball team, and (not unlike a certain major league baseball team in this city) you are interested in ways to increase attendance.You think that attendance is likely driven by several factors, including how competitive the team is, the weather, and certain price promotions which are offered periodically throughout the season  (e.g., ‘Buck Night’, where all parking, hot dogs and soft drinks are only $1). Based on data from several prior seasons, you estimate the following regression model for attendance: attend= 1000 + 10,000 win% + 1500 sun + 1200 sun*promo  where, attend = attendance in number or patronswin% = team’s winning percentage (a measure of how competitive they are)sun = 1 if the weather is sunny, 0 elsepromo = 1 if the game offered a price promotion, 0 else. a) Draw a graph of the relationship between attendance and the team’s winning percentage, for the case when there is a price promotion on a sunny night.  Also, graph…

Regarding product life-cycle planning, good marketing managers know that   Multiple Choice   competing firms may introduce a product during any stage of the product life cycle.   every brand must go through the sales decline stage.   market introduction is usually profitable for the innovator.   any change in an existing product results in a new product life cycle.

Marketing strategy decisions for a consumer product may be very different from the decisions for a business-to-business \\( p \\) True or False

You have a "Cash Cow" Product Line based on the BCG Matrix assessment. The Product Line is in the "maturity stage" of its PLC with a large base of customers. Which of these investment strategies make the most sense? Stop investment and abandon the product line Inject significant profit from your "star" product to try and fuel growth and improve market-share Divert some profits from this "cash cow" product to try and save a "dog" product line in the "decline" stage of its PLC Invest in introducing product line and brand extensions for this "Cash Cow" product line as you further segment your target market

Review the seven Ps of services marketing. How would they change your strategy in the simulation? How do the challenges of executing the additional Ps of services marketing relate to your previous, current, or potential work experiences based on industry? Provide specific examples.

need answer and 2 line explanation for each question..