The first step in segmenting and targeting markets is to A. recognize a need. B. group potential buyers into segments. C. create product groupings. D. estimate size of the overall market. E. develop a market-product grid.
The first step in segmenting and targeting markets is to A. recognize a need. B. group potential buyers into segments. C. create product groupings. D. estimate size of the overall market. E. develop a market-product grid.
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 2DYMP
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6. The first step in segmenting and targeting markets is to
A. recognize a need.
B. group potential buyers into segments.
C. create product groupings.
D. estimate size of the overall market.
E. develop a market-product grid.
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