The company "United" suffers from a noticeable loss in its customers during the last three years, which made the CEO of the company make all efforts to study the reasons for this, and through many meetings and discussions among the various committees it was found that: 1-Most first-line employees who deal with clients believe that they are present in the company to serve and satisfy customers in any way 2-The company's marketing staff did not receive any educational or training programs to understand customer culture and deal with them effectively and efficiently. 3-The employees of the company believe that all customers have similar needs and the company must provide one marketing mix to the customers. 4-The company does not have any special or exceptional incentives for workers in marketing department. Questions: 1- What is the main indicator that alerted the company to the existence of a problem in its marketing performance? 2-What is the main problem that the company faces from your point of view? 3-What is the method used by the company in identifying the causes of its marketing problem? 4-What are the most important indicators or other evidence that clearly indicates the company's problem? 5-List the most important solutions that you propose to overcome the problem faced by the company.
The company "United" suffers from a noticeable loss in its customers during the last three years, which made the CEO of the company make all efforts to study the reasons for this, and through many meetings and discussions among the various committees it was found that:
1-Most first-line employees who deal with clients believe that they are present in the company to serve and satisfy customers in any way
2-The company's marketing staff did not receive any educational or training programs to understand customer culture and deal with them effectively and efficiently.
3-The employees of the company believe that all customers have similar needs and the company must provide one marketing mix to the customers.
4-The company does not have any special or exceptional incentives for workers in marketing department.
Questions:
1- What is the main indicator that alerted the company to the existence of a problem in its marketing performance?
2-What is the main problem that the company faces from your point of view?
3-What is the method used by the company in identifying the causes of its marketing problem?
4-What are the most important indicators or other evidence that clearly indicates the company's problem?
5-List the most important solutions that you propose to overcome the problem faced by the company.
Step by step
Solved in 2 steps
