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- Are Self-reference Criterion pervasive in our life?Kelvin analyzes customer desire and how they use products in his cosmetics store to better serve them by using which of the following? Select one: A. Behavioural segmentation B. Psychographic segmentation C. Geographic segmentation D. Demographic segmentationWhat are the different data sources? Public source Designed experiment All of the above Survey and observation studies
- The goal of market research is to assess how changing elements of the marketing mix affects to: Group of answer choices a. consumer demand and expectation b. consumer lifestyle c. consumer buying behavior d. consumer needs and wantsSecondary data versus primary data and advantages/disadvantages of eachFinding a Perfect Match: How eHarmony Leverages Users’ Data to Identify Dates—and TheirConsumption Patterns iv