Unlike multichannel marketing, omnichannel marketing _______.   a. creates greater customer control over the shopping experience   b. requires the construction of multiple and individual supply chains   c. requires each channel to have its own inventory, processes, and performance metrics   d. creates redundancy and complexity in a firm's distribution system

Q: Nike offers trade allowances and volume discounts to large apparel retailers, such as Nordstrom and…

A: Nike's strategy of offering trade allowances and volume discounts to large apparel retailers, such…

Q: As the marketing director for a tablet computer manufacturer, you're aware that some consumers still…

A: Marketing refers to the comprehensive term that includes set of activities that starts with…

Q: D iscuss the risk that a retailer may experience when choosing to use public relations and publicity…

A: Opting for public relations (PR) and publicity as your main promotion strategy for a retail business…

Q: The last month sales increased to 40% and Ahmed received several rewards and bonuses based on his…

A: Employee Compensation:Compensation is the combination of salaries, wages and benefits that employees…

Q: __________ is offered to the buyer in various forms and means. Consumers may select any number of…

A: The objective of the question is to identify the correct term that is offered to the buyer in…

Q: The objective of a retailer to project an image and creates a favourable consumer response is…

A: A tactical placement of product in the shop is necessary to hold the attention of the customers by…

Q: Explain the following marketing distribution functions: nformation provider physical…

A: Marketing Distribution channels refers to the way through which the products move from manufacturers…

Q: cluster of complementary goods and services that are interrelated and spread across diverse set of…

A: Meta market is a cluster of complementary goods and services which are interrelated and they are…

Q: Explain the concepts of value chain and supply chain?

A: Disclaimer: Since you have asked multiple question, we will solve the first question for you. If you…

Q: 1-  Identify the people Who will not buy product for making profit by selling among the following…

A: The market operates on the process of buying and selling products/services between buyer and seller.…

Q: True of False only please answer all Considering B2B brands, the manufacturer typically use a…

A: Companies use different effective marketing channel strategies to ear more revenue. There are two…

Q: _ happens when producers remove the middleman and then sells to end-use consumers or when  new…

A: Disintermediation refers to the process of distribution channel where manufacturers, wholesalers,…

Q: 4. Choose the best answer. Distribution is considered “. within the four Ps of the marketing mix.

A: The process of transporting products from the manufacturer to the particular recipient is referred…

Q: mong the four Ps of Marketing, retailing is an element in _______________. a. Promotion b. Product…

A: The marketing mix is a set of activities that helps an organization in marketing its product and…

Q: Mac-D is a new chain of pizza outlets started in Dubai. The sales manager decided to market its…

A: Retailing-The process of selling goods or services to customers via multiple channels of…

Q: Which strategy involves a firm's using different marketing mix activities, such as product features…

A: Product differentiation includes a firm's using different marketing mix projects, such as goods…

Q: Campaign 1 Television commercials are run with the slogan, “Chicken is the healthier and less…

A: Pioneering Advertising - It is used at the introductory stage of product life cycle to increase…

Q: 3- Identify from the following who use the salesmen products in their day-to-day operations? a.…

A: Salesman refers to the employed marketing professional who are involved in the on ground sales in…

Q: Choose one of the following firms and identify which marketing channel or channels you think would…

A: Quiznos Restaurants Quiz Holdings, LLC, trading as Quiznos, is a Colorado, Denver-based American…

Q: A company Web site represents the integrated platform that supports all other promotional and retail…

A: Social media has become an easy-to-access platform for any person that is connected to the internet.…

Q: Channel conflict between manufacturers and retailers is likely to arisewhen manufacturers use…

A: Channel conflict can be explained as any dispute, difference or disagreement emerging between two or…

Q: Distribution strategy Which statement or statements are best suited to an intensive distribution…

A: A distribution Strategy is a strategy or an arrangement to make an item or a help accessible to the…

Q: The positioning of the retailer at the retail stage of the retail cycle is ________________. a.…

A: 1. The positioning of the retailer at the retail stage of the retail cycle is specialty.

Q: Retailers who modify their strategy towards very specific market segments by offering deep but…

A: The retailer shop is usually operated by the owner or other person that sells products directly to…

Q: In which stage of decision making, evaluation of industry, resources and estimate of sales are done?…

A: Marketing analysis is done to screen the internal and external factors of the firm for achieving…

Q: Which one of these does not qualify as a non-store retail format? a. Chain store b. Internet…

A: A chain store is a store,  which has a physical store and it does not qualify as a non-store retail…

Q: What are the differences between the use of a traditional distributioncenter and one that relies on…

A: Distribution Management- The procedure of managing the flow of products from suppliers to the…

Q: Shops Which statement or statements apply to retailers? Select one or more options: Stores give…

A: Retail trade refers to buying goods or services in small quantities from the person who is producing…

Q: Explain why managers use customer relationship management systems. More than one answer may be…

A: Customer relationship management (CRM) systems have grown in importance as a way for organisations…

Q: What is meant by the following concepts?  a. Electronic Marketing.

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Q: The ambiance and store locations are related to which marketing mix? a. Product b. Price c.…

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Q: disscuss the physical evidence provided by kulula.com to help it tangibilise its offerings

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Q: In which level of sales management position the long term planning and strategy formulation is…

A: Answer- (A) Top Level In Top level of sales management position the long term planning and strategy…

Q: Retailers who offers a wide assortment of merchandise but later become specialized stores with…

A: The contraction and expansion of merchandise assortment over time in a retail store as a store moves…

Q: panies that help the company to stock and move products from the manufacturers to other sellers or…

A: Demand is the need which market raise to the manufacturer. These manufacturer creates products and…