Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Question
6.
Unlike multichannel marketing, omnichannel marketing _______.
a. |
creates greater customer control over the shopping experience
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b. |
requires the construction of multiple and individual supply chains
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c. |
requires each channel to have its own inventory, processes, and performance metrics
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d. |
creates redundancy and complexity in a firm's distribution system
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