Answered: State FIVE important roles of Social…

Business

Marketing

State FIVE important roles of Social Media in Digital Marketing Strategy.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 2DYMP

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Concept explainers

Individual Branding

Individual branding is a marketing strategy companies can use to associate each individual product with its own brand. This strategy helps in protecting a company’s other products if one of them fails or does not gain a great significance in the market.

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Social Media is a powerful tool in marketing. It is one of the digital marketing techniques used to utilize social networking platforms to gain traffic and attract targeted audiences. State FIVE important roles of Social Media in Digital Marketing Strategy.

2. Email marketing is a segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail with an exception that instead of sending mail through the postal service, messages are sent electronically via email. In your own words, state and discuss FOUR advantages of Email Marketing

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Explain and discuss the evolution of email marketing. According to Sachdev (2024), email marketing is generally useful for increasing sales, conversions, and ensuring customers are associated with the brand. Based on the author Raj Sachdev's analogy of email marketing, describe and discuss the four (4) objectives listed below of email marketing. Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims. 4 objectives: 1. Increased Brand Awareness 2. Gain traffic, leads, sales, and conversions 3. Enhance retention and loyalty 4. Increase brand image and reputation
Discuss advantages/disadvantages of email marketing as an outbound vs an inbound strategy. Develop an effective email marketing strategy for a company selling various insurance policies like travel, medical, bike and car insurances etc. Make appropriate assumptions to develop the email campaign.
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Effective digital marketing is not outwardly promotional in nature, but rather serves to educate and inspire consumers who are seeking information. When you offer content that is relevant to your audience, it can secure you as a thought leader and a trustworthy source of information, making it less likely that your other marketing efforts will be lost in the static. In the age of the self-directed buyer, content marketing gets three times more leads than paid search advertising, so it’s well worth the additional effort. a) Define online marketing strategies in the 21st Century in detail with a relevant example.
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