Should the marketing budget be maintained or increased during a recession or economic downturn? During a recession, the immediate desire of many companies is often to simply cut costs. The marketing department can be selected for this cut and in some cases is the first area cut. One could argue that the marketing spend is the one spend or investment in a company which should be maintained or even increased during a recession or economic downturn. Take a position: Marketing spend should be maintained or increased during a recession or economic downturn versus Marketing spend should be cut along with all the other spending in the organisation.

The challenge in identifying an attractive target market (Ice Cream) is to find a market that’s large enough for the proposed business but is yet small enough to avoid attracting larger competitors?Assessing the attractiveness of a target market is tougher than assessing the attractiveness of an entire industry.Often, considerable ingenuity must be employed to find information to assess the attractiveness of a specific target market.

the report “Options for Reducing the Deficit: 2017 to 2026” from the Congressional Budget Office website. Reading Ch. 5 of the report. The health option: Repeal the Individual Health Insurance Mandate Assuming I AM chief operating officer responsible for managing all operations of your selected health care organization.  recently received an email detailing the impact of the proposed options for reducing the federal deficit from the Congressional Budget Office. being directed to the document from the website: Options for Reducing the Deficit: 2017 to 2026. After reviewing the Health Care Options in Chapter 5, you determine that one of the options will have a major impact on your organization. I need help writing a letter to the editor of your professional association to reach its membership.My purpose in sharing your opinion is to influence others in the industry, and provide useful information for those in similar situations, facing challenges from regulatory changes that will impact…

Companies who want to grow their markets rely on market research to help determine consumer behavior and the most likely new potential marketplaces. Some companies design and conduct their own market research (primary research) while others choose to utilize data from existing market research conducted by other firms (secondary research).  Simulated Business Scenario Vanessa is the owner of a well-known brand of handmade decorative items such as dream catchers and candle holders. The brand, Sirrah, has a reputation for designing and selling high-quality items at premium prices.  Considering current economic conditions and the increasing influx of similar but inferior products from foreign suppliers, Vanessa is interested in expanding Sirrah into new markets. Vanessa knows she needs to research various aspects of new potential marketplaces to determine customer insights and if a new market will tolerate new competition from her Sirrah brand.  She is on a limited budget so, she is faced…

no handwritten notes!

Scenario You are the sales department manager for a U.S.-based company that builds engines for the automotive manufacturing industry. Your company is considering diversifying into other business opportunities where your motors can be sold in order to bolster the company’s portfolio and increase revenue. Based on your knowledge of the national sales landscape, your manager would like you to conduct preliminary research with your recommendation for opportunity in a new industry that will allow for this diversification through a new sales division and increased sales. 1. Describe why your company needs to diversify. What problem will diversifying the company solve? What kinds of quantitative and qualitative data will you target in your research on the current auto industry and the new industry?

If a small U.S. producer with limited financial resources, no knowledge of the export function, and little marketing know-how wants to export its products to international markets, it would most likely use a(n)

The following data are collected after a firm runs a Search Engine Marketing (SEM) campaign. The average revenue per transaction generated from the SEM program is $200. Media Spending Impressions Clicks $524,000 4,768,407 182,341 Determine each of the following metrics for the program detailed above: Cost per Sale Transactions 3,453 Profit per Unit (NOTE: You may express this in Dollar Profit or Profit Margin.) Search Ad Return on Investment (ROI), if the Search Ad Profit is $166,600 NOTE: Please take answers to two (2) decimals, i.e. x.xx, AND use the appropriate notation, i.e. % or $s, when necessary.

Analyze the marketing activities of Amazon.com inc. This analysis should cover the major topics as discussed in the course.  The paper should focus on the strategic marketing decisions of a particular product or service (Amazon web service). Take the position of the marketing manager for the company’s product or service (Amazon web service). Should be at least three pages in length. Written analysis of product/service should include the following as appropriate (or as needed).        Market Environment Competition Industry trends Environmental threats and opportunities S.W.O.T (political, demographic, technological, cultural, legal, etc.)        The Market Segments served Target customer group Demand factors Behavior aspects of buying process

The Pinto was a small subcompact car manufactured by Ford in 1971 in the face of looming competition from foreign automobile manufacturers. It was the first ‘small’ car created by Ford and was supposed to cost less than $2000 and weigh less than 2000 pounds. It was an attractive proposition for American consumers at the time when gas prices were rising (the oil crisis of 1973 was right around the corner!) and disposable incomes were constrained. The car was initially well-received in the American market, with full-page newspaper ads highlighting the distinctive design and fuel efficiency of the Pintop. But over time, it became apparent that the vehicle had a dangerous design flaw. The car’s fuel tank was located between the rear bumper and the rear axle - any low-speed rear-end collision at 25 mph would rupture the gas tank, cause fuel to leak and cause a fire or explosion. Cases of injuries and deaths trickled into Ford over time. Recall managers conducted a cost-benefit analysis…