attractive target market (Ice Cream) is to find a market that’s large enough for the proposed business but is yet small enough to avoid attracting larger competitors? Assessing the attractiveness of a target market is tougher than assessing the attractiveness of an entire industry. Often, considerable ingenuity must be employed to find information to assess the attractiveness of a specific target market.

attractive target market (Ice Cream) is to find a market that’s large enough for the proposed business but is yet small enough to avoid attracting larger competitors? Assessing the attractiveness of a target market is tougher than assessing the attractiveness of an entire industry. Often, considerable ingenuity must be employed to find information to assess the attractiveness of a specific target market.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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