should-social-media-companies-censor-their-platforms?  Companies use censorship because they have a responsibility to protect their users and deter potential violence. However, social media platforms are not subject to legal protections of free speech, such as the First Amendment in the United States, because they are private platforms. On a strictly legal basis, social media companies are not violating free speech when they remove certain content – the same way Fox News is not violating free speech by not offering as many liberal perspectives as conservative ones. Thus, this argument should be an ethical one rather than a legal one?

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Discuss and explain the concept of Paid Media Analytics Versus Owned Media Analytics and list and describe the five (5) different types of Paid Media. After assessing and evaluating these 5  different types of paid Media, which Paid Media does not give businesses control of the placement of Ads? Why? Please provide relevant Digital Marketing Analytics concepts throughout the response.

If a store advertises a particular product at a very attractive price, and then tries to talk prospective buyers of that product into buying a more expensive brand or style when the customers enter the store, the store would appear to be guilty of O palming off goods. an unfair trade practice. a deceptive trade practice. bait and switch advertising. O false advertising. discrimination.

Mahmoud reads through the newspaper fashion flyers containing advertisements for Jeans from Levis Jeans, T-shirs from Adidas, and running shoes from Nike. He remembers only the shoe ad. Mahmoud has engaged in selective

Google in China Introduction Using servers located in the United States, Google began offering a Chinese-language version of Google.com in 2000. The site, however, was frequently unavailable or slow because of censoring by the Chinese government. Google obtained a significant share of searches in China but lagged behind market leader Baidu.com. To achieve commercial success, Google concluded that it was imperative to host a Web site from within China. Given its motto, “Don’t Be Evil,” Google had to decide whether to operate from within China or to continue to rely on Google.com. If it decided to establish operations in China, the company had to decide how to deal with the censorship imposed by the Chinese government. As a result of an extensive debate within the company, cofounder Serge Brin explained their decision: “We gradually came to the realization that we were hurting not just ourselves but the Chinese people.”68 Google decided to establish the…

As a supporter of integrated marketing communications (IMC), you understand that the coordination of traditional media with digital and social media and other IMC touchpoints is critical to campaign success.  (a) In a briefing session with your full-service agency, you prescribe social media as a mandatory campaign deliverable. Explain the advantages and disadvantages of social media. Make sure you refer to one of the new soy sauce products, either the Usukuchi (light-coloured) soy sauce or the dipping soy sauce, and other relevant information from the case study when answering the question.  You appreciate that identifying the ideal target audience for the Usukuchi (light-coloured) soy sauce and the dipping soy sauce is going to be essential for campaign success.  (b) Select either the Usukuchi (light-coloured) soy sauce or the dipping soy sauce and explain the process you will undertake to select the target market and establish positioning goals. Your answer must include a…

Describe two possible sources of communication noise that kellogg's could encounter in getting its message out to its target audiences?  How might kellogg's proactively prevent such noise in each case?