Discuss the following quote, clarifying whether you agree or disagree with Ferguson’s (1997) statement, and elaborating on the interdisciplinarity of ‘Media Management’. References: At least two. Ferguson (1997) argued that until media management scholars develop distinctive theories that go beyond economics and applied management, it will be difficult to argue that media management is a domain of inquiry separate from either mass communication or organizational studies

Discuss the following quote, clarifying whether you agree or disagree with Ferguson’s (1997) statement, and elaborating on the interdisciplinarity of ‘Media Management’. References: At least two. Ferguson (1997) argued that until media management scholars develop distinctive theories that go beyond economics and applied management, it will be difficult to argue that media management is a domain of inquiry separate from either mass communication or organizational studies

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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