11. In its attempt to use global advertising. Air-Walk Corporation learned that global advertising are associated with some disadvantages. Which of the following is one of the disadvantages of global advertising? A) Global advertising incurs more costs than designing advertisements for each international market. B) Global advertising is most suitable for products unique to each country market. C) Images used in global advertising may not be locally acceptable. D) Global advertising uses both identical ads and pattern standardization to communicate its message. E) All of the above.

11. In its attempt to use global advertising. Air-Walk Corporation learned that global advertising are associated with some disadvantages. Which of the following is one of the disadvantages of global advertising? A) Global advertising incurs more costs than designing advertisements for each international market. B) Global advertising is most suitable for products unique to each country market. C) Images used in global advertising may not be locally acceptable. D) Global advertising uses both identical ads and pattern standardization to communicate its message. E) All of the above.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter18: Personal Selling And Sales Promotion

Section18.2: Mistine’s Mystique: Great Promotional Strategies

Problem 2C

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