38-39-40 Annswer those mcq A) The concept of being "important and profitable" as a prerequisite for targeting refers to the fact that: (Segments must be accessible to companies through persuasive communications and product distribution. Segments must be undifferentiated to facilitate their targeting. (The segments and their purchasing power must be high enough to Generate substantial income. The segments must not be too large to limit marketing expenses. B) Which of the following questions would be considered a good question for a questionnaire? Drug abuse is a serious offense; 1 =disagree at all, 7 = all to Agreed. Samsung is the best Android brand on the market. Do you agree? 1 = disagree at all, 7 - completely agree. Please rate our service on a scale of 1 to 7, 1 being bad and 7 being excellent. (How did the teachers and students of your school react to the new 45-minute meal period; 1 being dissatisfied and 5 being satisfied. C) In the consumer decision-making process, after evaluating the options, customers are ready to switch to the purchase. What factor can facilitate the purchase at this stage? Awareness of a product and its cleanliness. Ensure that consumers have access to appropriate information, Where and when they need it. • Offer free shipping. Reminder advertising to remind customers of a need.
38-39-40 Annswer those mcq A) The concept of being "important and profitable" as a prerequisite for targeting refers to the fact that: (Segments must be accessible to companies through persuasive communications and product distribution. Segments must be undifferentiated to facilitate their targeting. (The segments and their purchasing power must be high enough to Generate substantial income. The segments must not be too large to limit marketing expenses. B) Which of the following questions would be considered a good question for a questionnaire? Drug abuse is a serious offense; 1 =disagree at all, 7 = all to Agreed. Samsung is the best Android brand on the market. Do you agree? 1 = disagree at all, 7 - completely agree. Please rate our service on a scale of 1 to 7, 1 being bad and 7 being excellent. (How did the teachers and students of your school react to the new 45-minute meal period; 1 being dissatisfied and 5 being satisfied. C) In the consumer decision-making process, after evaluating the options, customers are ready to switch to the purchase. What factor can facilitate the purchase at this stage? Awareness of a product and its cleanliness. Ensure that consumers have access to appropriate information, Where and when they need it. • Offer free shipping. Reminder advertising to remind customers of a need.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter7: Nonlinear Optimization Models
Section7.4: Advertising Response And Selection Models
Problem 16P
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Concept explainers
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
Question
38-39-40
Annswer those mcq
A) The concept of being "important and
profitable" as a prerequisite for targeting
refers to the fact that:
(Segments must be accessible to
companies through persuasive communications and product distribution.
Segments must be undifferentiated to
facilitate their targeting.
(The segments and their purchasing power
must be high enough to
Generate substantial income.
The segments must not be too large to limit marketing expenses.
B) Which of the following questions would be considered a good question for a questionnaire?
Drug abuse is a serious offense; 1 =disagree at all, 7 = all to
Agreed.
Samsung is the best Android brand on the
market. Do you agree? 1 = disagree at all, 7
- completely agree.
Please rate our service on a scale of 1 to 7, 1 being bad and 7 being excellent.
(How did the teachers and students of
your school react to the new 45-minute
meal period; 1 being dissatisfied and 5
being satisfied.
C) In the consumer decision-making process,
after evaluating the options, customers are
ready to switch to the purchase. What
factor can facilitate the purchase at this stage?
Awareness of a product and its
cleanliness.
Ensure that consumers have access to appropriate information,
Where and when they need it.
• Offer free shipping.
Reminder advertising to remind customers
of a need.
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