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- How does each firm employ psychographic segmentation (such as the AIL statements and the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of products sold by each firm?b) Define behavioural segmentation. Discuss the types of behavioural segmentation strategies a firm uses to segment the consumer market.The requirements for effective segmentation are measurable, accessible, substanial, and actionable. Give the meaning and significance of each and an example of each. And what is market targeting? Describe and give the importance and example of it.
- How might a law mower company use segmentation for positioning purposes? AT present, the manual reel mower market is rather small but growing. What marketing mix recommendations could be used to significantly expand this market?Explain how targeting influences each element of the marketing mix? ( if any outside sources are used please provide them)ONE TOOL OF ANALYSIS USED IN TARGETING IS CALLED........... a. ENVIRONMENTAL SCAN b. POSITIONING c. SWOT d. SEGMENTATION e. COMPANY PROFITS
- Which of the following would most likely benefit from being categorized as segmentation by product usage? Protection services Fast food restaurant Silicon Valley Dairy farmers.How can marketers balance the benefits of behavioral segmentation with customer privacy concerns?Write in each one and axplain it for cacacola the coca cola target market Segmentation: Targeting: Positioning:
