Select a company ( Henry Ford Hospital) as the subject for your situation analysis assignment. It is advantageous to slect a well known medium - larged sized comapny that readily shares information and ideally a company which you familiar. You have been hired by your selected company as a marketing strategy consultant. Creat a SWOT analysis and also describe how the company can build on its strengths and correct its weaknesses in order to take advantage of one designated opportunity in the market.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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Select a company ( Henry Ford Hospital) as the subject for your situation analysis assignment. It is advantageous to slect a well known medium - larged sized comapny that readily shares information and ideally a company which you familiar. You have been hired by your selected company as a marketing strategy consultant. Creat a SWOT analysis and also describe how the company can build on its strengths and correct its weaknesses in order to take advantage of one designated opportunity in the market. 

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describe how the company can build on its strengths and correct its weaknesses in order to take advantage of one opportunity in the market.  

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing