Business Policy Ltd., a limited liability company registered and set up by the Level 400 PolicyClass of the 2015/2016 Academic Year are beginning a project to market students' magazine onUniversity of Ghana campus. It is estimated that the company will sell one magazine forGHC10.00 with a profit of GHC2.50 per magazine. To achieve their targets, it is required thatthey able to identify a realistic objective in relation to achieving all their targets. For theirestimates, they plan to look at advertising rates for the local newspapers on campus and getpopulation figures from the Academic Office, University of Ghana. They also plan to relate theirpromotional budget to expected sales and profit, and they have also decided to set up a timescalefor everything they intend to achieve.Requireda) State and explain the six (6) elements of the framework for setting objectivesb) Using the framework in (a), discuss how Business Policy Limited can set a realistic objectivesfor its proposed project on Legon Campus as explained in the case

Business Policy Ltd., a limited liability company formed by the Level 400 Policy Class of the…

Answered: University of Ghana campus. It is…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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AZIZ (AZ) IS AN INDONESIAN AUTOMOTIVE MANUFACTURER LAUNCHED IN DECEMBER 2017. THE LAUNCH OF AZ WAS SUCCESSFUL WITH SALES OF 5000 UNITS OF VEHICLES FOR THE FIRST MONTH. THE SALES FIGURE CONTINUES TO RAISE, ESPECIALLY THE AVAILABILITY OF 50% SALES TAX EXEMPTION FOR THE LOCALLY ASSEMBLED VEHICLE TO BOOST THE DEMAND OF LOCAL BRANDS. IN THE SECOND QUARTER OF 2019, THE SALES HAVE FALLEN BY 20% DUE TO THE LAUNCHING OF A NEW CAR MODEL BY THE COMPETITOR AND THE DROP CONTINUES BECAUSE OF COVID-19. EVEN THOUGH THE SALES HAVE IMPACTED AZ, THIS COMPANY BELIEVED NEW TECHNOLOGY WILL REMAIN THE FOCUS OF THE AUTOMOTIVE INDUSTRY. THEREFORE, AZ WILL CONTINUE TO DEVELOP ECO-CARS THAT WILL GENERATE RETURN BUT ALSO SATISFY CUSTOMER WANTS AND HELP SOCIETY TO BECOME A LOW CARBON SOCIETY BASED ON THE ABOVE, EXPLAIN THE MACROENVIRONMENTAL FORCES THAT INFLUENCE AZ AND SUPPORT EACH WITH THE RELEVANT EXAMPLE.
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