Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Choosing to buy the most affordable AND stylish jeans you can find in only one trip to the mall, even when you know they may be cheaper next week, is an example of:
A. Modus Ponens
B. Modus Tollens
C. Satisficing
D. Abductive Reasoning
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