ain the concept of customer segmentation and its role in CRM. Provide examples of different segmentation criteria.

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter8: Segmenting And Targeting Markets
Section: Chapter Questions
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Explain the concept of customer segmentation and its role in CRM. Provide examples of different segmentation criteria.

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