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- In marketing, the segmentation is to:a. Divide the market into clusters of consumers who share similar needsb. Develop effective marketing mix strategiesc. Select attractive market opportunities that are in line with a company’s capabilitiesd. Create a distinctive image in the minds of consumers(a) Conduct market segmentation by using the variable “Benefit” for establishing a newrestaurant outlet (at least 8 segments).In marketing, the segmentation seeks to: a. Divide the market into clusters of consumers who share similar needs b. Select attractive market opportunities that are in line with a company’s capabilities c. Create a distinctive image in the minds of consumers d. Develop effective marketing mix strategies
- 1a) Consider the various segmentation strategies in the textbook. Which one of the following attributes would most help identify a customer segment for this product of Jackery Explorer 1000 Portable Power Station? (Highlight one answer) Household Size Income Lifestyle Geographic Location Explain your answer: 1b)Jackery Explorer 1000 Portable Power Station. Consider all the products this company offers. What kind of targeting strategy are they using? (Highlight one answer) Undifferentiated Targeting Strategy (mass marketing) Differentiated Targeting Strategy Concentrated Targeting Strategy Micromarketing (one-to-one marketing) Explain your answer: 1c) Identify the positioning method(s) being used in the following promotion. Describe how the company is positioning this product. Cite examples from the image to explain your answer. "Prepare for the Unprepared Image" 1d) Which of the following brand extensions would be the best fit for this product of the Jackery Explorer 1000…To identify smaller, better defined target groups, marketers often use multiple segmentation bases. * True O FalseWhich of the following would most likely benefit from being categorized as segmentation by product usage? Protection services Fast food restaurant Silicon Valley Dairy farmers.
- Positioning describes the process of:a. Dividing the market into clusters of consumers who share similar needsb. Selecting attractive market opportunities that are in line with a company’s capabilitiesc. Creating a distinctive image in the minds of consumersd. Developing effective marketing mix strategiesRegardless of the type of segmentation scheme used, the key is adjusting the marketing program to recognize customer differences. True FalseAssessment Activity 7: Directions: Fill-in the box the four bases of market segmentation: GEOGRAPHIC DEMOGRAPHICc PSYCHOGRAPHIC BEHAVIORAL
- 10. What specific issues do marketing strategies help marketers determine? A) The goals the marketing plan intends to accomplish B) The marketing objectives of what the marketer will accomplish C) The mix of goods or services to fill a customer's needs or wants D) The marketing activities a business will use to achieve marketing goals E) The features that will differentiate a product from competitors11) When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults. What is this marketing strategy called? Product extrapolation Product differentiation Usage segmentation Psychographic segmentationa) Outline 5 practical reasons for using market segmentation.