Imagine you want to open up an online store. You need to know your competitor's products and their services. Google an ecommerce platform and select a product that the platform is selling (show the picture of the product). Explain what information you can obtain from the product google search based on the market segmentation below: The market can be segmented according to the market criteria into the following groups –Geographic segmentation –Psychographic segmentation –Positive market segmentation –Behavioral segmentation –Occasions –Benefits

Imagine you want to open up an online store. You need to know your competitor's products and their services. Google an ecommerce platform and select a product that the platform is selling (show the picture of the product). Explain what information you can obtain from the product google search based on the market segmentation below: The market can be segmented according to the market criteria into the following groups –Geographic segmentation –Psychographic segmentation –Positive market segmentation –Behavioral segmentation –Occasions –Benefits

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2DYMP

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