There are three factors that add value to the brand as perceived by consumers. Conduct research on one retail clothing brand and give your assessment of how well it delivers added value in terms of all of the following: Information efficiency.

- Distinguish between consumer buying behavior and business buying behavior by way of at least five (5) differences.

How does this marketing course or text provide value to you as a consumer?

How would you discuss how you felt after a major purchase and whether it was relationship marketing (RM) or transactional marketing (TM)?

Effective marketing requires an understanding of the prospective buyers’ buying process (i.e., purchase decision process). Choose a recent purchase decision you made to use as an example. Distinguish the stages of the buying process and explain the key issues of each stage as they relate to your experience.

Explain how marketing mix strategies should be used to manage a product in the market. Discuss the interaction of these variables in general and don’t forget to include the critical variable of place in your discussion. Hint:  this question involves chapter 8 in your text.