Describe the current competitive market for your product. Can you identify the number of brands or the market share that they hold? Expand your analysis to include other products that are similar or could be substituted for yours.
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Describe the current competitive market for your
product. Can you identify the number of brands or the
market share that they hold? Expand your analysis
to include other products that are similar or could be
substituted for yours.
Step by step
Solved in 2 steps
- Demonstrate in your report how to formulate a set of marketing tools to pursue its marketing objectives in the target market.Select a product with which you are already familiar. Examine the market positioning strategies that have been implemented for the selected product. Determine a suitable basis of market positioning for the chosen product based on your findings, and make recommendations for how to improve its image in the eyes of its target market.Develop marketing plan of a new product or existing product and make a compressive report of that . Thank you
- assume you are the marketer of the product and want to convey the ways aiken moisturizer differs from competing products in the marketplace. create a differentiation strategy to promote aiken moisturizer and create a competitive advantageExplain how marketing mix strategies should be used to manage a product in the market. Discuss the interaction of these variables in general and don’t forget to include the critical variable of place in your discussion. Hint: this question involves chapter 8 in your text.why is a marketer's experience important in making decisions about the product portfolio despite having tools that can help him?
- Develop marketing plan of a new product or existing product and submit a compressive reportWhat are the forces that have been identified by Michael Porter that determine the intrinsic long-run attractiveness of a market or market segment?Considering your product’s attributes and your target market’s (or markets’) buying behavior, will your product likely be sold to the ultimate customer or to another member of the marketing channel?
- Provide an original example of a product or service to which you are brand loyal, meaning no other brand can be substituted. How long have you been using this particular brand? Explain the reasons for your brand loyalty. Consider the four aspects of market segmentation, and describe how the company segments the market for this particular product or service.As a brand manager for the new launched coffee, what target marketing strategy will you propose to capture a large slice of the market share and to duplicate the brand success of the corporation in the beer market? Explain your answer and identify the most feasible segment for the coffee.Describe FOUR (4) options you might take if your customer believes your product did not fulfill their needs.