Design a sales promotion campaign using online, mobile, and social media marketing for a small business or organization in your community. Develop a presentation to pitch your campaign to the business or organization and incorporate what you’ve learned about the selling process.
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Design a sales promotion campaign using online, mobile, and social media marketing for a small business or organization in your community. Develop a presentation to pitch your campaign to the business or organization and incorporate what you’ve learned about the selling process.
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- Marketing managers have to review multiple aspects when deciding what specific promotional mix to use to communicate with the target audience effectively. Describe the factors affecting a company's selection of Promotional Mix.In a small group, design a sales promotion campaign using online, social media, and mobile marketing for a small business or organization in your community. Develop a presentation to pitch your campaign to the business or organization and incorporate what you’ve learned about the selling process.Choose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Finally, explain the sales promotion plan you create using three of the specific tools?
- Direct Marketing is an interactive system that uses one or more promotion media to effect a measurable response at any location. You have just been appointed the first ever sales manager of a company selling a range of outdoor leisure clothing and equipment. These are at present only distributed through excusive retail outlets. Your priority is to increase sales by direct marketing techniques. Prepare a report setting our how you would do this in the next year.How can a firm create a sense of exclusivity in a sales promotion campaign without alienating potential customers?Identify the components of an integrated marketing communications (IMC) strategy used by the organization. Using the AIDA model, evaluate the role each component is designed to play in meeting the organization’s promotional objectives. Is the IMC mix effective for the organization?
- Create a new advertising campaign for McDonalds that promotes a healthy food option due people trying to find healthier and vegan options. Discuss how your advertising campaign will be integrated with the other elements of IMC, as well as your media selection for the campaign. Explain the objectives, rationale, and reasoning for your campaign, as well the creative process behind your campaign! It is enough to provide an outline or plan and describe what the campaign involves.choose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Next, develop a sales promotion plan for the product that employs three specific tools .Visit the website of any organisation of your choice that has a link to Facebook, Google+, YouTube, Twitter and/or Instagram. Click on the links and discuss how that company is marketing its products by the use of social media. Conduct an in-depth evaluation and write a report on the effectiveness of the use of social media by the selected organisation in creating customer engagement. Advertising objectives can be classified by their primary purpose – to inform, persuade or remind. Locate one advertisement that primarily informs, one that persuades and one that reminds. Explain how each ad meets the desired objective.
- Think of a product that you use regularly. Find several examples of how the manufacturer markets this product, such as ads in different media, sales promotions, and publicity. Assess each example for effectiveness in meeting one or more of the six promotional goals described in the chapter. Then analyze them for effectiveness in reaching you as a target consumer. Consider such factors as the media used, the style of the ad, and ad content?Create a real-time marketing campaign for a product or service of your choice to create customer engagement using online, mobile, and social media. How would you measure the success of your campaign? (Choose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! * PART 1: CHOOSE THE COMPANY/BRAND/ORGANIZATION Introduce the company/brand/organization. Explain why you selected it. Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix. Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?