Discuss FIVE distinct approaches to making use of information technology in order to move a business from functioning on a traditional platform to working on a digital platform, with the major focus being placed on the management of revenue and costs.
Discuss FIVE distinct approaches to making use of information technology in order to move a business from functioning on a traditional platform to working on a digital platform, with the major focus being placed on the management of revenue and costs.
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.2: E·business In The B2b Market
Problem 1LO
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Discuss FIVE distinct approaches to making use of information technology in order to move a business from functioning on a traditional platform to working on a digital platform, with the major focus being placed on the management of revenue and costs.
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