Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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- Explain the risks and benefits of e-mail communication.
- Explain the importance of educating patients on the risk of using e-mail.
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- What should be included in a social media policy for employees? What legal and ethical risks does participation in social media pose to companies and organizations and how could these risks be addressed in a policy or through other mechanisms?arrow_forwardHow are telecoms related to data communications specifically?In what ways would this matter if it turns out that one is a subset of the other?When responding, please back up any claims you make with supporting evidence and explanations.arrow_forwardDescribe steps that work best to calm nerves prior to public speaking or a job interview.arrow_forward
- Describe how credibility impacts communication efficiency and effectiveness.arrow_forwardProblems in organizations can be related to poor internal communication. If management doesn't solve these problems, the entire organization is compromised and it will have repercussions throughout the company. What do you think is the biggest problem caused by having poor internal communication in a company? How can it be solved? When answering, Explain in your words the internal communication audit (ACI) models.Describes techniques that can be used when doing an ACI.Justify with an example your answer to the main question of the forum.arrow_forwardGinni Rometty is the CEO of IBM. Shortly after taking on the role of CEO and being frustrated by the progress and sales performance, Rometty released a five-minute video to all 400,000 IBM employees criticizing the lack of securing deals to competitors and lashed out at the sales organization for poor sales in the preceding quarter. Six months later, Rometty sent another critical message, this time via e-mail. How effective will the video and e-mail be in communicating with employees? How should she follow up to these messages?arrow_forward
- Should employees be warned if e-mail is to be monitored? What reasons can you give to support an Internet crackdown by management. What specific reasons can you give to oppose a crackdown.arrow_forwardWhile an employer is prohibited from firing an employee for the above-mentioned activities, social media is different. As we discussed in the text, making statements that are “egregiously offensive or knowingly and maliciously false,” or “publicly disparaging your employer’s products or services without relating your complaints to any labor controversy” is not protected concerted activity Your assignment is to write one or two social media posts about your “job” that could get you fired. Don’t post them on your real social media account! Just share them in this discussion thread. The posts should get you “fired” for different reasons. They should all be safe for classroom discussion (no obscenities, lewd remarks, etc.). Then, create one social media post that covers work related subjects but will not get you fired.arrow_forwardThe potential for a customer's email provider to access and analyse their communications could result in significant complications.arrow_forward
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